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Transmedia Storytelling?

A communication technique adapted to new uses

What definition of Transmedia Storytelling

Transmedia storytelling is a method of developing fiction or documentary works and entertainment products that is characterized by the combined use of several media to develop narrative universes, each media employed developing content different.

Transmedia narration differs from cross-media, which offers main content on complementary media. Transmedia articulates an original narrative universe on different media. This universe is broadcast on various media (TV, Internet, smartphones, radio, publishing, tablet, street art , etc.) which, thanks to their specificity of use and their technological capacity, provide a complementary look at the universe and the ‘story.

This new form of storytelling makes it possible to move from individual and passive consumption to collective and active entertainment.

Henry Jenkins

What are the benefits for brands?

We love stories

Since our earliest childhood, we love beautiful stories. They transport us and allow us to escape from everyday life. They arouse in us emotions that make us more alive. They also allow us to better understand the world around us.

amazing devices

Transmedia storytelling is still a very recent trend. The devices we offer are often astonishing and spectacular. Their originality alone generates significant word of mouth among the target audiences.

Increased memorization

Storytelling, by its evocative power, solicits in a particular way the brain of the spectator who, carried by the story, searches deep inside him for referents in relation to his own experience. This unconscious work of the cerebral cortex promotes the memorization of the story.

Playful mechanics

Some transmedia devices such as ARG (Alternate Reality Games, storytelling) or social TV promote public engagement through gamification mechanisms. However, they should be used with caution because it is important to adapt well to the uses of the target audiences.

The strength of emotions

The emotions generated in us by these stories (sadness, fear, melancholy, etc.) make it possible to associate the brand with strong values, most generally positive. These emotional charges also promote the memorization of the story and the message.

A higher commitment

Transmedia devices, by encouraging the public to reconstitute the components of a campaign or a brand universe themselves, promote memorization and commitment. In front of the spect’Actor of the campaign, the public also becomes the ambassador.