What definition of Transmedia Storytelling
Transmedia storytelling is a method of developing fiction or documentary works and entertainment products that is characterized by the combined use of several media to develop narrative universes, each media employed developing content different.
Transmedia narration differs from cross-media, which offers main content on complementary media. Transmedia articulates an original narrative universe on different media. This universe is broadcast on various media (TV, Internet, smartphones, radio, publishing, tablet, street art , etc.) which, thanks to their specificity of use and their technological capacity, provide a complementary look at the universe and the ‘story.