Consumers love great stories
The public has become publiphobic but consumes a little more content every day, mainly via social networks. If he rejects classic advertising, he nevertheless loves stories , as evidenced by the current success of series or documentaries broadcast on Netflix. Wine or spirits brands have narrative potential that is often underestimated . To reveal it, Arnaud Hacquin (CEO of the Jardin des marques) teamed up with a television screenwriter (Olivier Pouponneau) and a documentary filmmaker (Florian Laval).
An authentic testimonial is worth more than 10 commercials
To promote the Pure Pewter Cap Committee , the agency produced 3 films in which experts (winemaker, sommelier, oenologist) testify to their attachment to this type of bottle packaging. Discover below one of the films of the saga which won the Prize for the best “Corporate” film at the International Festival of Films on Vine and Wine Oenovidéo®
What we can do for you
We use our storytelling talents to promote your brands, showcase your products and thus give meaning to your approach.
Experience in virtual or augmented reality, interactive and narrative tour… We provide your audiences with memorable experiences.
Website, mobile application, e-marketing, e-CRM, programmatic campaign… We design and produce all the digital media needed for your campaigns.
Our audiovisual production company produces your corporate or product films to feed your brand content strategy.
Brand name, logotype, graphic charter, packaging, product visual… We give birth to your brands while respecting their DNA and market expectations.
Our social media manager and our bilingual Community Managers can take charge of managing your e-reputation or your social accounts.
STORYTELLING AND AUGMENTED REALITY AT THE SERVICE OF WINE TOURISM
In 2014, the agency started publishing interactive comics with the famous author Eric Corbeyran. Esprits Médoc tells the story of Juliette Carignan, a professional oenologist, who sets off on the trail of an assassin in the Médoc. His investigation is an opportunity for the reader to discover, thanks to a mobile application and an augmented reality game , the Médoc vineyards and the castles that serve as scenery for the plot. This transmedia project won the 2015 wine tourism innovation award.
We showcase your products or innovative solutions through immersive and interactive experiences
VIRTUAL REALITY & AUGMENTED REALITY
Since 2014, the agency has been developing virtual reality ( Game of Thrones , Rhum Negrita ) and augmented reality ( Esprits du vin , Guerlain) applications for major brands. To better serve our customers, we have brought together the best talents in 369° video, 3D imaging and animation for immersive virtual experiences .
- Virtual tours
- Serious Games (training modules)
- Consumer experiences
A social media strategy to bring your content to your consumers
What is said about my brand on the Internet? Facebook, Twitter, Instagram, Linkedin, Snapchat,… Which social networks to choose for an optimal distribution of your content? How to recruit your audience and how to engage them? How to carry out advertising campaigns on these networks? What content formats should be preferred? How to analyze the many ratios that these networks provide you …
You probably ask yourself all these questions and don’t really know how to answer them. Moreover, this ecosystem that constitutes social networks is in perpetual renewal and it is difficult for you to anticipate the right strategies. Our job is to accompany you on a daily basis in this perilous exercise.
4 types of services offered
It gives you a global vision of your brand’s presence on the internet. It allows you to know on which media or sources your brand is quoted, to know the tone of the quotes (positive, negative or neutral) and to identify your influencers.
Our multilingual CMs manage your brand’s publicity on social networks as well as the reactions and comments of “socionauts”. We define content and an editorial calendar each month. At the end of the month, we give you a statistical report on the evolution of your social accounts.
SOCIAL MARKETING STRATEGY
After an analysis of your brand and your competitors, we define together the conversational pillars that will reflect your values on the different social networks. We then develop the content production strategy that will feed your social accounts throughout the year. Finally, we identify the right levers to boost your audience (ad campaigns, influencers, etc.).
You define the amount of your space purchases and we manage this budget for you by optimizing the Ads campaigns on the different networks according to the objectives pursued: notoriety, commitment, acquisition of fans, app downloads or visits to your site. intern. Campaign reports are provided to you monthly or at the end of the campaign.